WOLFRACE WHEELS

To increase natural search engine rankings for one of the UKs premium alloy wheel manufacturers, in order to drive direct sales through the online shop.

THE CAMPAIGN

Smart Traffic worked with the Technical team at Wolfrace Wheels to ensure that the website was organised and highly accessible for Google robots. Content was developed to give more weighting to keyword variations whist the design of the website was kept intact to appeal to a certain target market. Smart Traffic also undertook an inbound theme link campaign to target highly searched and more competitive keywords
The Results:

THE RESULTS

		Google Top 10 natural rankings for ‘alloy wheels’ achieved within 8 weeks
		Increased visibility of Wolfrace Wheels brand to target market
		High volume keyword variations such as ‘chrome alloy wheels’ and ‘custom alloy wheels’ reached Google Top 10 rankings within 6 weeks